Delhi Police promotes “DO NOT DRINK & DRIVE” and “Himmat” with “BarTalk”

Delhi Police has roped in top restaurants, pubs and bars of Delhi for promoting ‘Do Not Drink and Drive’ campaign and women safety “Himmat” campaign through BarTalk, an innovation in Digital Out of Home (OOH) media.
Drunken driving cases are on the rise year on year. In 2016 itself, over 28,000 motorists were prosecuted by the Delhi Police for driving under the influence of alcohol. With a vision to bring about consciousness among citizens, the Delhi Police has taken initiative with top bars and restaurants of Delhi through their concept of “BarTalk” a digital out of home network spread across the capital’s bars – leveraging its apt positioning to promote safe drinking with a ‘Do Not Drink & Drive’ campaign and popularizing Delhi Police Women’s Safety App “HIMMAT” – for the benefit and safety of women/working women particularly when they travel alone sometimes during late hours. The unique display network of restaurants and bars will now take Delhi Police concerns to reach out and communicate with socially vibrant and active population.
Speaking on the occasion Sh. Dependra Pathak, Delhi Police Chief Spokesperson said: “We are happy to take Delhi Police top priorities and objective of safe driving and women safety through “BarTalk”.  With their unique display network, Delhi Police can now easily reach out and communicate with the socially active population in the city on real-time basis. The strategic placement of this innovative mode of communication will act as a reminder to people in bars that drunken driving is best avoided.”

Gautam Bhirani & Amit Bagga - Founders “Bartalk” are also delighted that Delhi Police has associated with them in this initiative and is utilizing their platform to its true potential to communicate with the Right Audience with a contextual message, at the Right Place and at the Right Time. It will  encourage people to hire taxis after they consume alcohol and for women to download “HIMMAT” app also.  “Digital OOH is the future of communication and advertising. The fact that the Delhi Police has shown path and recognizes its viability to spread messages in public interest and has patronized its power to reach out to the target audience with an impact, will improve social orderliness.”

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